In this podcast you'll hear an interview I did with ZScaler's Michael Sutton. In it he expresses frustration that criminals are able to so easily manipulate Google's search results for trending topics.
Sutton claims that malicious pages linked to trending topics are rising through Google's rankings almost immediately. In other words, the bad guys have gotten good at SEO.
But if Sutton and his colleagues can identify these pages from outside Google, why can't Google detect them? It's not exactly short on resources or cash.