Risky Bulletin Newsletter
December 16, 2022
Risky Biz News: A third of the world now runs social media influence operations
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News Editor
Meta's numbers are eye-opening for anyone today thinking social media influence operations don't work. They obviously do; otherwise, they wouldn't have been around after five years and certainly not exploded like they did this past year.
But Meta says that we all have a skewed view of what influence operations really are and what they're used for.
While back in 2017, when Meta began tracking CIB networks, these operations would target foreign audiences, this has quickly turned, and for the past few years, the vast majority of CIB networks target internal audiences—which explains why we see influence ops in places like Uganda, Finland, or Zimbabwe.