Risky Bulletin Newsletter
November 13, 2025
Reuters Blows Lid on Meta's Fraud Profit Scandal
Presented by
Policy & Intelligence
In an eye-popping investigation, Reuters has revealed that Meta had projected its 2024 advertisements for scams and banned goods would bring in about USD$16 billion or 10% of its total revenue.
The report is based on a cache of documents reviewed by Reuters.
In one of those documents, Meta's safety staff estimated that the company's platforms were "involved" in a third of all successful scams in the US. That's a stunning figure. But we do wonder how much of that involvement is simply WhatApp being used to talk to victims. If advertisements weren't the bait that lured victims, it hardly seems fair to blame Meta for running an end-to-end encrypted messaging app.