Risky Bulletin Newsletter
October 07, 2024
Risky Biz News: Smart TVs take snapshots of what you watch
Presented by
News Editor
LG and Samsung smart TVs are shipping with intrusive technology that takes snapshots of the screen in order to track what users are watching.
The technology is named "Automatic Content Recognition" (ACR) and was pioneered in the early 2010s by Shazam.
It was initially offered via software libraries and SDKs, and was found only in a few apps, such as Netflix, Hulu, and others. However, over the past few years, ACR tracking tech has slowly crept into the core firmware of almost all modern-day smart TVs—making it almost impossible to avoid if you've bought a recent TV.